Your brand has a story — I’ll make sure it’s remembered on social media.

Your vision, my strategy. Let’s make it happen.

What I Offer

  • Instagram content strategy, posting schedules, caption writing, and engagement tracking.

  • Overseeing graphic designers, photographers, videographers, and content creation (Canva, Mailchimp, Meta Suite).

  • Email marketing (Mailchimp, Klaviyo) Google Ads, Meta Ads, and lead generation.

  • Setting up and managing CRM systems, pipeline tracking, and reporting.

Who I Am

I’m a marketing and project coordination professional with experience helping businesses grow. I love helping startups launch their first page and guiding established companies to expand and optimize theirs through creative campaigns, smart strategies, and efficient operations.

Fluent in English, French, and Arabic, I bring a global perspective and clear communication to every project.

I’m organized, adaptable, and people-focused — I believe the best results come from collaboration, a well-thought-out strategy, and consistent execution.

 Skills

My Work:

Content Strategy

I help brands create their dream feed by shaping content strategy, managing creative production, and ensuring a consistent brand presence across social media and web. My approach drives engagement, grows audiences, and delivers measurable results.

Reel Samples

These reels were created for flowork, a podcast studio and coworking space. I directed the creative vision end-to-end — from shaping the concept and selecting music to curating clips and applying filters. The result is short-form content that’s cohesive, on-brand, and designed to highlight flowork’s creative energy and inviting atmosphere.

Mock Samples

Industry: Hospitality

Platform: Instagram

Goal:

This was designed for a members-only bar that encapsulates the bar’s ambiance itself – intimate & luxurious.

Approach:

I've used a checkerboard layout to create a dynamic rhythm that balances different content types. By alternating between close-up product shots, wide interior views, and human-focused images, the feed tells a complete story about the brand's aesthetic, atmosphere, and craftsmanship.The goal is to attract an audience that values exclusivity, aesthetics, and memorable experiences.

Industry: Beauty

Platform: Instagram

Goal:

This was designed for a premium skincare brand. The goal was to balance science-driven credibility with a sensorial feel.

Approach:

This feed is centered on creating a visual narrative that guides the viewer through the brand's story. I organized the content into a row-by-row layout that mimics a customer's skincare routine, from cleansing and treating to moisturizing. This transforms a simple grid into a logical, educational journey that builds trust and visually communicates the brand's core values.

Industry: F&B

Platform: Instagram

Goal:

This was designed for an authentic matcha café. The goal was to highlight craftsmanship while evoking a calm, minimalist atmosphere.

Approach:

This feed is built around a soothing palette of earthy greens and neutrals that reflect the natural tones of matcha. Content emphasizes process-driven imagery as well as textures within both the drinks and the space. These elements form a cohesive visual narrative that immerses the viewer in the serene, high-quality experience of the café.

Contact Me

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!